An online veterinary consultation platform came to us with zero Google Ads history and zero revenue from paid search. They had a great product — pet owners could book an online vet consultation for $65 — but no one was finding them.
They had tried running ads themselves but were targeting generic keywords like "online vet" and "vet consultation" — broad, expensive searches dominated by large competitors with massive budgets. Their cost per click was high, their conversion rate was low, and they were burning budget with nothing to show for it.
They needed someone who understood how pet owners actually search — not just how to run ads.